Knix for Life.
Work experience as Graphic Designer
Creative Direction: Rebecca Watson / Copy: Dave Barber / Design: Savina Mendonca
The following work was created during my time as a Graphic Designer at Knix
Background: Knix’s brand mission is to inspire our community to live
unapologetically free. Our goal as a brand isn’t to just sell underwear; it is to change
how our customers and community feel about themselves. The Knix for Life campaign launched Knix's new partnership with Global Brand Ambassador, Gabrielle Union.
unapologetically free. Our goal as a brand isn’t to just sell underwear; it is to change
how our customers and community feel about themselves. The Knix for Life campaign launched Knix's new partnership with Global Brand Ambassador, Gabrielle Union.
Responsibilities:
— Design and produce materials for all Knix marketing channels (emails, digital and traditional advertising, in-store signage, etc.)
— Collaborate with the other members of the Knix Creative Department (Copywriters, Art Directors, Creative Director) to develop concepts for marketing materials.
Email Marketing
Paid Ads + Social Stories
Campaign Landing Page
Out of Home
